News & Views

Whether you’re keen to hear our MD’s expert opinion on how the horsemeat crisis was handled (and should have been handled better), our sustainability team’s thoughts on the importance of a considered comms strategy to drive a greener future in the UK or to read about the latest bar trends from our resident imbibers on the drinks team, you can find it all here in our news and views blog. We’ll also be posting agency news and events, so make sure you check in regularly to find out the latest from the team.

Apr 2017
Simon
Written by Rob Metcalfe
Simon Mowbray has re-joined Richmond Towers Communications as Food & Drink Director. The former award-winning newspaper and trade journalist returns to the successful Soho-based agency following a busy five years providing consultancy to a number of leading agencies, suppliers and fmcg brands, including General Mills, Pernod Ricard, British Soft Drinks Association, Mary Berry’s Foods and Ella’s Kitchen. An accomplished media trainer and crisis expert, Mowbray’s first job in PR was as Editorial Director at Richmond Towers Communications, which he first…

Apr 2017
eg
Written by Laura Nugent
Last month saw Ellie Goulding launch her first ever collection of shoes, in partnership with Europe’s biggest shoe retailer, Deichmann. The star-studded fashion show and launch event took place in East London, with Richmond Towers managing the UK element of the Europe-wide launch and securing some fantastic media attendance and coverage for the collaboration. In light of the success of the launch and the positive response from media to the collection, we look at how to choose the right celebrity ambassador…

Apr 2017
EndoTherm_Newsletter copy
Written by Helen Jones
Richmond Towers has been appointed by energy-saving heating additive EndoTherm to implement a fresh, dynamic approach to b2b PR and marketing – one that drives continued interest and sales for its unique product offering among core trade audiences. Unique product Developed and manufactured in the UK by a team of water treatment experts, EndoTherm helps wet heating systems heat up quicker – delivering significant savings on bills and energy usage. Richmond Towers’ challenge is to highlight EndoTherm’s USPs to key…

Apr 2017
PRCA Digital Awards
Written by Simon Mowbray
The Public Relations and Communications Association’s (PRCA) inaugural Digital Awards – at which we were proudly shortlisted – honoured the industry’s best social media campaigns, and rightly won plaudits. And as we rubbed shoulders with the great and good of the PR world, it became apparent that our work in using social media to engage and interact with new audiences beyond the world of traditional media also has an increasingly high purpose across the worlds of commerce, charity and the…

Apr 2017
diversity
Written by Rob Metcalfe
I was pleased that I went along to the inaugural meeting of the PRCA’s new Diversity Group last night. It was, apparently and rather sadly, the third time such a meeting had been held, previous efforts to keep the diversity initiative alive having faded away. Of course, in 2017 such a group shouldn’t be needed at all. PR should be blind to ethnicity, gender and sexuality when recruiting, should welcome and accommodate disability. Back in the real world, and especially…

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