Richmond Towers Communications has scooped the award for the best consumer PR campaign of 2009 at the grocery industry’s annual marketing awards event on 29 October 2009.
The coveted Diamond Gramia was awarded to the agency’s Man Flu campaign on behalf of our client Fisherman’s Friend. Judging criteria included the soundness of the campaign’s
objectives and how it fits with overall brand strategy, campaign execution and evidence of the campaign’s success